Profitability Planner

Total users

0paying subscribers

0% convert · 0 add-on buyers / mo

Users Range max

Revenue streams

Recurring

SubscriptionPriceBillTakeSubscribers · MRR

One-time & add-ons

Consumable

Add-onPriceBuy rateRevenue / mo

Take rate = share of all users on that tier. Buy rate = share of all users buying that add-on each month.

Revenue mix

By platform

iOS

Android

Web

Across stores · 100%

Platform & processing

Fees

Apple App Store iOS in-app purchases

Google Play Android in-app purchases

Stripe web · 2.9% + $0.30 / txn

RevenueCat 1% of store rev · free < $2.5K/mo

Fixed monthly costs

Overhead

The bottom line

per month · 0 users

Gross

—

before fees

Fees

—

stores + processing

Net

—

after fees

Fixed

—

overhead

Profit

—

— margin

Where every dollar goes

Per-stream breakdown

Stream	Price	Users	Revenue / mo	% gross

Profit / year

—

annualized

ARR (net)

—

net revenue × 12

Break-even

—

users to cover costs

ARPU

—

gross / total user

Rev / subscriber

—

gross / paying user

Fees broken out — Apple — · Google — · Stripe — · RevenueCat —