How Millésimes brought its whole business online
Storefront, trade and members in one build — so the online experience finally matches the bottles.
The brief
Millésimes sells the same wine three different ways — direct to collectors, wholesale to the trade, and on allocation to its closest members. Each of those channels had grown its own habits, and none of them lived in one place online. The brief was to bring the whole business onto a single, coherent platform without flattening what makes each channel different.
What we built
We rebuilt the site end to end on Shopify, designing the storefront, the trade experience and the members' area together rather than bolting them on one after another.
- Entire site redesign
- B2B trade portal
- VIP members' area
- En Primeur pre-orders
- EN / FR · multi-language & multi-currency
The public storefront leads with the wines and runs fully bilingual in English and French, with multi-currency pricing for international buyers. En Primeur pre-orders let collectors reserve wine before release. A dedicated trade portal gives professional buyers account-based pricing and case ordering, and a gated VIP members' area handles allocations for the people closest to the house.
The result
Direct, trade and membership now run on one system instead of three disconnected processes — and the experience finally reads as considered as the wine itself. The site is live and bilingual at millesimes.com.
Directional outcomes from the build — the first two are live today; “~2×” is indicative.
“They rebuilt Millésimes end to end — the storefront, the B2B trade portal and a VIP members’ area — and made all three feel effortless. It’s the first time our online experience has matched the bottles.”