A store with the lights on, and a back room for the trade
Rayve Water is a functional sparkling water built for nightlife, “Keep Dancing.” The store had to sell the brand to fans and sell cases to venues, without ever showing one the other’s prices.
The brief
Rayve Water is a low-calorie sparkling water with electrolytes and vitamins, made for festivals and the dance floor rather than the gym. The brand needed to launch online two ways at once: a direct-to-consumer storefront that sold the “Keep Dancing” world to fans, and a wholesale channel for the venues and stockists who buy by the case. The catch was that retail shoppers should never see trade pricing or the ability to order wholesale.
What we built
We designed and built Rayve the full store on Shopify, backend to launch: products, shipping, taxes, payments, brand styling, newsletter and cookie consent, then the pages that carry the brand, a homepage, product, Our Story, FAQ, policies and a set of community and “Work With Us” pages.
- Full Shopify build, backend to launch
- Storefront: product, Our Story, FAQ, policies
- Login-gated wholesale ordering, hidden from retail
- Reviews, contact & ambassador forms, Instagram
- Community pages: events, newsletter, socials
The heart of the build is login-gated wholesale: trade buyers register, get approved, and then sign in to see wholesale pricing and order, while retail visitors never see any of it. We wired in reviews, contact and ambassador forms and Instagram, tested checkout end to end, and handed the store over retail-ready.
The result
Rayve Water is live at rayvewater.com with a retail storefront and a separate, gated wholesale channel running in one Shopify store, built, tested and handed over.